HEEL FIRST TECHNOLOGY
WHEN YOU PUT SHOES ON YOU HOLD YOUR TOES OUT STRAIGHT, YOU DON'T EVEN THINK ABOUT IT
BECAUSE YOU HAVE THAT ABILITY. HOWEVER, FOR OVER 10 MILLION WHEELCHAIR USERS IN THE U.S. ALONE
THAT ABILITY IS NOT AN OPTION, WHICH RESULTS IN BENT OR TWISTED TOES INSIDE THE SHOE, CAUSING
BLOOD FLOW RESTRICTION AND TISSUE SWELLING, EVERY. SINGLE. DAY.
WITH HEEL FIRST TECHNOLOGY YOU PLACE YOUR HEEL ON THE OPEN TOE PORTION OF THE SHOE
AND THEN SLIDE THE SHOE FORWARD UNDER YOUR FOOT, THIS ACTION DIRECTS THE TOES INTO
A FLAT, NATURAL, AND HEALTHY POSITION INSIDE THE SHOE.
WITHOUT HEEL FIRST TECHNOLOGY
WITH HEEL FIRST TECHNOLOGY
THE HEEL FIRST TECHNOLOGY RESULTS IN 10 MILLION FOOTWEAR FASHION DEPRIVED CONSUMERS BEING ABLE TO ENJOY THE "LIFESTYLE" SO MANY BRANDS PROMOTE, 10 MILLION CONSUMERS WEARING THE CORRECT SIZE SHOES BECAUSE TISSUE SWELLING IS NO LONGER AN ISSUE, 10 MILLION CONSUMERS SHOPPING FOR FOOTWEAR THE SAME WAY EVERYONE ELSE DOES, "WHAT STYLE DO I LIKE TODAY?" WITHOUT THE CONCERN OF BEING ABLE TO GET INSIDE THE SHOE, 10 MILLION NEW CONSUMERS FREE TO BUY BOOTS, AND CASUALS, AND LOAFERS, AND SNEAKERS, AND YES... EVEN HIGH HEELS.
10 MILLION CONSUMERS WITH LIVES, JOBS, DISPOSABLE INCOME, AND FASHION SENSE. HEEL FIRST TECHNOLOGY ALLOWS EVERYONE TO "GET IN, FIT IN, AND ENJOY".
AN 18YO YOUNG LADY WE MET AT A CONVENTION ASKED
IF WE COULD MAKE HER A PAIR OF HIGH HEELS FOR HER PROM,
IMPOSSIBLE TO SAY NO
AFO ANKLE FOOT ORTHOSIS
AN AFO BRACE TYPICALLY STRETCHES THE ANKLE OPENING OF THE SHOE DISTORTING THE STRUCTURAL INTEGRITY OF THE ANKLE OPENING.
THE SHOE TECHNOLOGY DISPLAYED BELOW ALLOWS FOR THE ANKLE OPENING TO BE ADJUSTED TO ACCOMMODATE AN AFO BRACE WITHOUT MAKING THE SHOE LOOK UNUSUAL AND DRAWING ATTENTION.
PATENTED AFO TECHNOLOGY
SIX U.S. UTILITY PATENTS ISSUED
HEEL FIRST FASHIONSTM 2024