WHAT IS ADAPTIVE?   

 

THE ADAPTIVE MOVEMENT IS ADDRESSING THE NEEDS OF THE DISABLED COMMUNITY, THE MAJOR FOCUS OF THE DAY IS REGARDING FASHION, MAKING CLOTHING EASIER TO ACCESS. IN THE US OVER 80 MILLION PEOPLE HAVE A DISABILITY OF ONE FORM OR ANOTHER,  HOWEVER... LET'S FOCUS ON FEET, SINCE NO ONE ELSE IS...

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WHY SHOULD YOU CARE? 

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WHEN YOU PUT YOUR SHOES ON YOU HOLD YOUR TOES OUT STRAIGHT,YOU DON'T EVEN THINK ABOUT IT, HOWEVER THERE ARE OVER 10 MILLION AMERICANS ARE REGISTERED WHEELCHAIR USERS THAT CANNOT HOLD THEIR TOES OUT STRAIGHT AND WHEN THEY PUT SHOES ON THEIR FEET THEIR TOES BEND AND TWIST AND END UP RESTICTING BLOOD FLOW WHICH CAUSES TISSUE SWELLING, EVERY SINGLE DAY. THESE CONSUMERS ALL WITH JOBS, DISPOSABLE INCOME, AND A DESIRE TO PURCHASE FASHIONABLE CLOTHING JUST AS EVERYONE ELSE. FASHION MAKES US FEEL GOOD AND ALLOWS US TO EXPRESS OURSELVES. THE FOOTWEAR CRISIS HAS BEEN IGNORED REPEATEDLY SINCE A SOLUTION HAS EVADED EVERYONE. 

 

10,000,000 IS CERTAINLY A LARGE ENOUGH GROUP OF CONSUMERS TO GET A SHOE MANUFACTURER'S ATTENTION IF A VIABLE SOLUTION WAS PRESENTED.

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THE SOLUTION WOULD BE A SHOE THAT ALLOWS THE USER TO PLACE THEIR HEEL ON THE TOE PORTION OF THE SHOE'S SOLE AND SLIDE THE SHOE FORWARD, THIS ACTION DIRECTS THE TOES TO TAKE A FLAT STRAIGHT HEALTHY POSITION ONCE INSIDE THE CLOSED SHOE.

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WITH BENT TOE POSITIONING AND FOOT SWELLING NO LONGER AN ISSUE, THOSE IN WHEELCHAIRS ARE FREE TO BUY SHOES THAT ARE THE CORRECT SIZE, NOT OVERSIZED, AS WELL AS BUYING SHOES FOR FASHION JUST AS EVERYONE ELSE IS CURRENTLY ABLE TO DO, MULTIPLE PAIRS ACROSS MULTIPLE STYLES.

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HOW MANY OF THIS GROUP OF 10 MILLION WOULD BUY SHOES WITH THIS TECHNOLOGY IF IT EXISTED IN THE MARKET PLACE? AND WHILE MANY THINK IT'S A FOOLS ERRAND TO PRODUCE SHOES FOR PEOPLE THAT WILL NEVER WEAR OUT EVEN ONE PAIR OF SHOES YOU HAVE TO ASK YOURSELF A SIMPLE QUESTION, DO YOU BUY A NEW PAIR OF SHOES ONLY AFTER YOU'VE WORN OUT YOUR CURRENT PAIR OF SHOES, OR DO YOU ENJOY HAVING DIFFERENT STYLES AND COLORS OF SHOES IN YOUR CLOSET TO CHOOSE FROM? REREAD THE FIRST PART OF THIS POINT AND ASK YOURSELF IF PRODUCING SHOES FOR THIS LARGE AND IGNORED CONSUMER GROUP MAKES SENSE FOR YOUR COMPANY.

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AND IF THAT CONSUMER GROUP IS NOT QUITE LARGE ENOUGH... THINK ABOUT THE 20 MILLION SIX MONTH TO FIVE YEAR OLDS IN THE U.S. ALONE, DO THEY HOLD THEIR TOES OUT STRAIGHT WHEN YOU TELL THEM TO WHEN ATTEMPTING TO PUT SHOES ON THEIR LITTLE FEET? ARE YOU CONFIDENT THEIR LITTLE TOES ARE INSIDE STRAIGHT AND DEVELOPING IN A HEALTHY POSITION?

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